"Brands are today an omnipresent phenomenon of modern society, and Power Brands is a fantastic platform that recognizes evolved brands impacting lives everyday. A fascinating read, unraveling the evolution and success of some of the most powerful brands occupying consumer mind-space."

"Power Brands is a handy guide to gauge the impact a brand has made with all stakeholders. Building a brand is a long term proposition and to be acknowledged as a Power Brand means that one has been successful in consistently exciting and stay relevant to the consumers over a long period."

"We are extremely proud that CenturyPly has achieved the status of Power Brand. It is a great initiative taken by Planman Media to highlight the best brands in every category depending on the extensive research done by ICMR. Consumer is the KING and this effort of yours will only help him and facilitate his task. POWER BRAND is giving Power in the hands of consumer. All the best to Planman for this endeavour."

"The concept of “POWER BRANDS” itself is a winner. An elaborate system to understand the strength of brands and learn from the profound analysis was much needed for an Organization and that is what you have provided. A great initiative indeed"

"We appreciate Powerbrand's efforts towards paying the tribute to the exceptional brands and promoting the discipline of branding."

"A good initiative backed by quality consumer research to commemorate some of the finest brands in the country."

"We are indebted to Indian consumers for adjudging ‘Camel’ as a power brand after 75 years of solid presence and also thankful to planman for bringing this to the fore through their in-depth consumer research. Now the new status compels us to think beyond the realms of brand to remain as POWER BRAND"