Power Brands India is essentially a complete brand guide with a lot of interesting properties, one of them being the customized "Powermeter" for each brand.

The Powermeter is a tool that clearly describes the perception of brands in the minds of the consumers based on the parameters mentioned below:

Brand Legacy: Customer trust with respect to the brands sustainability and how the brand has grown over the years to become the powerhouse it is now.

Brand Recall: Explaining how well the consumer recalls the brand and the value the consumer attaches to it and how well the brand has placed itself in the mind of the consumer.

Brand Impact: How the brand has affected the consumer’s lives and enriched it by adding value and how much value delivery has helped the consumer ease their lives thus making it better.

This tool makes it easier for the reader to read about the featured Power Brands while making it an enriching experience.