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Most valuable Brands

Built upon legacy, aspiration and consumer trust, the status of the most valuable brands in India will be conferred to those who are the pioneers in their respective categories. Only one brand shall be chosen from each industry category based on their impact on the market during their lifespan and beyond as well as the consumer recall and trust factor. Spread across all industries, Most valuable brands seeks to identify those power houses who have created a niche and now are the industry leaders.

100 Most Valuable Brands

Rank
2008 Brands
Rank
2009 Brands
Brand Awareness
Brand Image
& Perception
Brand Loyalty
Brand Performance
Brand Association
Total Overall Mean
1
 Tata  1 Airtel 4.98 4.99 4.98 4.98 4.97 24.90
2
 ADAG (Reliance) 2 TATA 4.97 4.98 4.97 4.97 4.97 24.86
3
 Airtel 3 ADAG 4.97 4.95 4.94 4.96 4.96 24.78
4
 Maruti 4 Reliance Industries 4.96 4.94 4.94 4.94 4.96 24.74
5
 Reliance Industries 5 Infosys 4.96 4.94 4.94 4.93 4.93 24.70
6
 ICICI  6 Maruti 4.97 4.94 4.95 4.93 4.90 24.69
7
 Infosys 7 Hero Honda 4.97 4.98 4.97 4.82 4.94 24.68
8
 Hero Honda 8 Times of India 4.91 4.95 4.95 4.93 4.91 24.65
9
 Times of India 9 Microsoft 4.90 4.94 4.95 4.95 4.90 24.64
10
 Maggi 10 Maggi 4.97 4.92 4.95 4.89 4.87 24.60
11
 HDFC  11 HDFC 4.95 4.93 4.90 4.93 4.86 24.57
12
 LG 12 ICICI 4.97 4.94 4.95 4.80 4.87 24.53
13
 Wipro 13 LG 4.90 4.93 4.91 4.86 4.92 24.52
14
 Bajaj auto 14 IOC 4.91 4.93 4.89 4.89 4.81 24.43
15
 Jet Airways 15 Bajaj Auto 4.93 4.90 4.81 4.89 4.89 24.42
16
 Dettol 16 Mahindra & Mahindra 4.90 4.82 4.86 4.92 4.90 24.40
17
 Microsoft 17 Dettol 4.90 4.93 4.94 4.80 4.81 24.38
18
 Mahindra & Mahindra 18 Mc Donald's 4.94 4.94 4.89 4.83 4.77 24.37
19
 Surf Excel 19 SBI 4.90 4.87 4.85 4.94 4.80 24.36
20
 Band Aid 20 Band-Aid 4.89 4.82 4.95 4.83 4.86 24.35
21
 Kingfisher 21 HP 4.90 4.89 4.85 4.83 4.85 24.32
22
 SBI 22 Pepsi 4.94 4.90 4.83 4.88 4.76 24.31
23
 DLF 23 Colgate 4.92 4.88 4.87 4.80 4.80 24.27
24
 Google 24 Kingfisher 4.90 4.80 4.88 4.83 4.85 24.26
25
 McDonald's 25 Dabur 4.94 4.84 4.81 4.82 4.82 24.23
26
 Gillette 26 Coca Cola 4.95 4.91 4.83 4.75 4.77 24.21
27
 Lux 27 Surf 4.93 4.84 4.87 4.79 4.76 24.19
28
 Hewlett Packard 28 Jet Airways 4.90 4.84 4.80 4.81 4.82 24.17
29
 Colgate 29 Nokia 4.93 4.83 4.78 4.79 4.83 24.16
30
 Coca Cola 30 Google 4.94 4.90 4.76 4.77 4.78 24.15
31
 Pepsi 31 Mercedes Benz 4.90 4.80 4.78 4.85 4.79 24.12
32
 Nokia 32 Intel 4.92 4.78 4.75 4.89 4.77 24.11
33
 IOC 33 Hyundai 4.90 4.84 4.72 4.89 4.75 24.10
34
 Dabur Hajmola 34 Star Tv 4.85 4.80 4.80 4.80 4.82 24.07
35
 Ranbaxy 35 Toyota 4.80 4.89 4.77 4.79 4.80 24.05
36
 Intel 36 LIC 4.90 4.80 4.91 4.78 4.65 24.04
37
 HCL 37 Gillette 4.83 4.89 4.82 4.76 4.73 24.03
38
 Star Network 38 HCL 4.87 4.80 4.80 4.77 4.78 24.02
39
 Britannia 39 NDTV 4.88 4.78 4.86 4.74 4.75 24.01
40
 CNBC TV18 40 Britannia 4.94 4.85 4.77 4.72 4.71 23.99
41
 Honda 41 Honda 4.89 4.80 4.80 4.63 4.86 23.98
42
 LIC 42 India Today Group 4.86 4.89 4.74 4.70 4.76 23.95
43
 NDTV 43 Godrej 4.87 4.83 4.75 4.79 4.70 23.94
44
 Godrej 44 DLF 4.83 4.80 4.78 4.74 4.76 23.91
45
 Samsung 45 Idea Cellular 4.89 4.77 4.84 4.62 4.78 23.90
46
 Videocon 46 Nescafe 4.91 4.83 4.70 4.65 4.80 23.89
47
 India Today Group 47 CNBC TV 18 4.92 4.82 4.73 4.77 4.64 23.88
48
 Mercedes 48 BMW 4.87 4.80 4.73 4.76 4.70 23.86
49
 Cadbury 49 Samsung 4.90 4.82 4.73 4.63 4.76 23.84
50
 Toyota 50 Videocon 4.88 4.80 4.72 4.68 4.75 23.83
51
 Hyundai Motors 51 Vodafone 4.94 4.80 4.77 4.60 4.71 23.82
52
 Yahoo 52 Zee 4.84 4.77 4.70 4.77 4.73 23.81
53
 Zee  53 Hindustan Times 4.92 4.74 4.66 4.72 4.76 23.80
54
 Idea Cellular 54 Yahoo 4.89 4.74 4.76 4.75 4.65 23.79
55
 Hindustan Times 55 Cadbury's 4.89 4.72 4.70 4.76 4.71 23.78
56
 L&T 56 Fair & Lovely 4.93 4.70 4.71 4.70 4.73 23.77
57
 GM 57 L&T 4.83 4.80 4.75 4.68 4.69 23.75
58
 Fair & Lovely 58 GM 4.89 4.72 4.70 4.72 4.71 23.74
59
 Onida 59 Onida 4.85 4.70 4.77 4.70 4.71 23.73
60
 Horlicks 60 Vicks 4.89 4.78 4.65 4.65 4.75 23.72
61
 Vicks 61 Horlicks 4.87 4.75 4.67 4.59 4.82 23.70
62
 Sony Electronics 62 Taj Hotels 4.86 4.78 4.73 4.78 4.54 23.69
63
 Pantaloon 63 Ford 4.83 4.72 4.70 4.73 4.70 23.68
64
 Raymond 64 Sony Electronics 4.86 4.79 4.66 4.67 4.69 23.67
65
 Taj Hotels 65 Levi's 4.80 4.66 4.77 4.72 4.70 23.65
66
 Yamaha 66 Raymonds 4.84 4.70 4.72 4.67 4.70 23.63
67
 JK Tyre 67 Oberoi's 4.75 4.73 4.74 4.69 4.70 23.61
68
 ITC  68 Yamaha 4.85 4.64 4.76 4.66 4.69 23.60
69
 Ford 69 Skoda 4.83 4.73 4.72 4.62 4.69 23.59
70
 Amul 70 Amul 4.88 4.70 4.66 4.65 4.69 23.58
71
 Skoda 71 Fevicol 4.82 4.73 4.65 4.63 4.73 23.56
72
 Asian Paints 72 Sunsilk 4.88 4.68 4.63 4.65 4.71 23.55
73
 Citibank 73 Ponds 4.89 4.72 4.69 4.78 4.45 23.53
74
 Levis 74 MRF Tyres 4.87 4.69 4.67 4.60 4.68 23.51
75
 Fevicol 75 Kinetic 4.84 4.71 4.64 4.69 4.62 23.50
76
 Nescafe 76 Philips 4.88 4.73 4.65 4.65 4.58 23.49
77
 Sunsilk 77 Parachute 4.84 4.64 4.67 4.64 4.67 23.46
78
 Thums Up 78 Titan 4.81 4.70 4.68 4.67 4.59 23.45
79
 Ponds 79 Apple 4.82 4.71 4.63 4.69 4.59 23.44
80
 Apple 80 Close-Up 4.79 4.75 4.76 4.73 4.40 23.43
81
 L'oreal 81 L'oreal 4.80 4.73 4.62 4.60 4.67 23.42
82
 Titan 82 Sony Entertainment TV 4.79 4.70 4.61 4.63 4.68 23.41
83
 MRF 83 HPCL 4.80 4.70 4.69 4.60 4.61 23.40
84
 Philips 84 ITC 4.81 4.73 4.64 4.64 4.57 23.39
85
 Kinetic Motors 85 Brooke Bond 4.79 4.64 4.68 4.62 4.65 23.38
86
 Lakme 86 Whisper 4.86 4.66 4.63 4.64 4.58 23.37
87
 Air India 87 Canon 4.84 4.72 4.66 4.65 4.49 23.36
88
 Close-Up 88 Parker 4.79 4.67 4.68 4.60 4.61 23.35
89
 Ashok Leyland 89 Lays 4.77 4.61 4.68 4.70 4.58 23.34
90
 Brooke Bond 90 Dainik Jagran 4.79 4.65 4.61 4.64 4.63 23.32
91
 Pepsodent 91 Lakme 4.81 4.77 4.57 4.55 4.61 23.31
92
 Hindware 92 TVS Motors 4.84 4.65 4.68 4.59 4.53 23.29
93
 Whisper 93 Barista 4.82 4.69 4.60 4.58 4.59 23.28
94
 TVS Motors 94 Parryware 4.79 4.68 4.57 4.63 4.59 23.26
95
 Kodak 95 JCB 4.78 4.60 4.55 4.67 4.64 23.24
96
 Canon 96 Frooti 4.80 4.72 4.64 4.55 4.52 23.23
97
 Parker 97 Saffola 4.79 4.63 4.55 4.59 4.66 23.22
98
 Bournvita 98 PVR 4.84 4.65 4.58 4.56 4.58 23.21
99
 Sony Entertainment TV 99 JK Tyre 4.76 4.70 4.46 4.61 4.67 23.20
100
 HPCL 100 Royal Enfield 4.75 4.63 4.58 4.62 4.61 23.19
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