INDIAN POWERBRANDS RESEARCH METHODOLOGY
ICMR (Indian Council for Market Research) conducted an extensive research pan India across industries based on the consumption patterns of companies over the years and their cult following. The survey was conducted in three different stages:
Stage 1: The preliminary survey was initiated by preparing a list of 10,000 companies across India under 40 different categories and 92 sub-categories. The initial list of 3,000 companies was short-listed based on the reach, availability, demand and growth.
Stage 2: Based on the parameters of brand recall and perception, a survey was conducted to arrive at a list of the top 1,000 companies. ICMR conducted a survey amongst a sample size of 10,000 consumers across 22 cities (Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Jaipur, Chandigarh being few of those) pan India. The technique of Simple Random and Snowball sampling was used for the survey.
Stage 3: Once through with the research we collated a list of the top 82 companies/brands chosen by the consumers subdivided in two distinct categories - 'The Reigning Tigers' and 'The Roaring Tigers'. The research has been done pan-India following parameters such as Legacy, Admiration & Trust, Sustainability & Stability, Brand Essence, Brand Delivery, Brand Performance, Brand Assessment, Brand Identity and Corporate Social Responsibility.
Sanjiv Mehta
Prasoon Joshi
Mehul Choksi
Karun Chandhok
Kapil Wadhawan
Ankur Bhatia
Lord Meghnad Desai
Lord Swraj Paul
Alyque Padamsee
Dr. Ruby Dhalla
Priti Patel
Lord Billmoria
Dr. Raghupati Singhania
Shreyas Joshi