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POWERBRANDS

POWERBRANDS is a research driven power book of India's most powerful brands. A brand bible which garners the country's most aspirational brands which have fortified their presence in the hearts and minds of the Indian consumers making them their most favorite brands.

POWERBRANDS is a power book to reflect the soul of each brand so as to bridge the gap between the perceptions of the consumer and the brands. Without a well crafted brand profile, a brand may not seem attractive enough to suit their best markets and fortify their presence amongst the consumers; hence it is adequate to carve a suitable brand perception in order to attract the respective target audience.

POWERBRANDS is a pristine initiative that will act as a strategic tool in reinforcing the supremacy, legacy, sustainability and credibility of brands. The greatest book on brands has evolved after a rigorous research and brain storming of 5 years. First time ever path breaking concepts like Power Meter have been included in the book.

The research to list the top POWERBRANDS of India, national as well as international brands, was one of the most extensive surveys done pan India over a research base of 20 centres and 5000 respondents. It was the first brand study ever to encompass 9 different parameters to establish a brand's credibility. Parameters most essential to the survival, revival, growth and revolution of a brand. The survey conducted was a one-on-one consumer survey taking into consideration the consumer feedback about each brand in order to build the consumer connect with each brand.

The book will offer the Indian readers a never before experienced interpretation about the brands on the most exhilarating writing and an extraordinary style of design and production complementing the theme of the book, 'Evolution to Revolution'. A world class designed and produced coffee table format for book lovers and the influentials and a paperback format for every person interested in brands and marketing.

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