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POWERBRANDS POWERBRANDS POWERBRANDS POWERBRANDS

With a synergised portfolio of magazines that have helped cultivate a literary belonging to this country whose length and breadth offer as much variety as a spectrum of colours - Planman Media has been a stepping stone towards owning one's individual sense of thought. Thought, in today's market is what draws a line between success and failure.

Moving, Changing, Evolving and in tune with the global economy - the Indian market has been every marketing honcho's proving ground.

This is what made us bring about PowerBrands in the first place. That being said, the top 200 brands featured in PowerBrands make for a wonderful case study. In the next chapter of our continuing endeavour in the world of brands, we present to you a project that seeks to honour the brands that have shaped the current market scenarios by creating an impact, that has transformed into the forces that shape the future of, not only the market, but also the economy. Gestating and building upon their strengths - the most impact creating brands of the nation promise this very landscape of the Indian market its future to look forward to.

Having changes in strategies at breakneck speeds to adapt to the ever changing, ever moulding Indian consumer - it is these players in the market that have gone way beyond text book theories to evolve new practical theories that work superbly in tandem with their target group. Adaptation is the keyword here. In a volatile market such as ours the need to adapt personally to the target group is the differentiator that makes or breaks a product. With the new age concept of going glocal (globally local) - the marketing departments worldwide are considering the need to be at par with the consumers so as to develop consumers who's psyche has been well mapped.

Reading a prospect's mind is just not a phrase for the new age marketing leaders who have succeeded. With so many permutations and combinations going into this melting pot of an economy - India is the globally local market where only the right strategies work. Connecting with the consumer is king. With this being the guiding light behind our latest endeavour - StarBrands 2011, we have in our hands a compendium of the top 100 Most Impactful brands in our country that are poised to be the market leaders of tomorrow. With consumers conquered and strategies that could make the text book theories go to shame, these are the marketing juggernauts that have shaped and redefined the Indian market.

With our honest efforts culminating into a project of this magnitude that not only defines but presents to you an in-depth analysis of what went behind making these brands what they are today - StarBrands is our brain child to present to the readers a branding specific case study that helps you understand how text book strategies have been used, bettered and adapted to the Indian market. With so much along side our efforts going into this book, I sincerely hope that you take away as much as we have put into making this effort come to life. -
Arindam Chaudhuri
Editor-in-Chief

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