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4ps B&M most valuable Brands
1. Tata
2. ADAG (Reliance)
3. Airtel
4. Maruti
5. Reliance Industries
6. ICICI
7. Infosys
8. Hero Honda
9. Times of India
10. Maggi
BRAND OF THE WEEK
Yatra.com is India 's leading Online Travel Company. Backed by some of the biggest business houses and venture capital firms like Intel Capital, Reliance Capital, Norwest Venture Partners,Network 18,
Yatra.com has become a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to trains to buses to car rentals, yatra.com has everything to service today's traveler. With yatra.com, you can book tickets over the internet,
expert opinion
Rajiv B. Lall
Managing Director and CEO, IDFC, Defends his Strategies
International column
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A brilliant idea. People on a salary will suffer relatively little during a downturn.Wages may well be frozen, or even reduced, but since the price of everything is coming down, they will not be hurt much. The prospects for people who lose their jobs are much worse.
-Richard Branson
4ps B&M ranking
India's best B-school
100 brands that rocked india
india's best marketed brands
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TOP 10 Ads CAMPAIGN
1. MICROMAX
2. OLD SPICE
3. BIGG BOSS
4. AIRTEL
5. LENOVO
6. NESTLE KIT KAT
7. PULSAR 135CC
8. SONY WALKMAN
9. SCOOTY PEP
10. GO GOA
New In The Market
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NOKIA N8-THE FINNISH FIGHTBACK
Nokia will soon be officially launching the smartphone.
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WHO we Are
Brands are the center of a companies strategic interest. In the most idiosyncratic market of the world, managing a brand is not just a matter of putting theories into practice but also an art to keep it at the center of all focus. At Power Brands we delve deep into the brand value, brand perception and brand resonance as we understand it is of paramount importance to the success of the company, enabling a brand to create a niche for itself. We enjoy researching and analysing your brand's worth as much you love building it.
From The CEO - Abhimanyu ghosh
I am compelled to get back to the days when we as a team sat down and discussed this project which is very close to all our hearts.POWERBRAND Scame into existence, because of our very strong belief that India deserves a book on brands, which deserve their stories to be read. Brands fight it out,
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View Point
Why Obama Is Of No Use To India
Praising American presidents has not been quite my forte! However, I celebrated Obama’s Presidential victory wholeheartedly (read my editorial in The Sunday Indian, issue dated November 9, 2008) because I almost believed that he held a promise that American presidents in the past have rarely held! He really could have been the change the world was waiting for. Recession had shown its ugly face once more in the greedy capitalist world and Bush had left a near criminal legacy behind. There was no better a time for Obama to prove his worth.
- By Arindam Chaudhuri, Editor-in-Chief,Planman Media Read more»
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Brand Factoids
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It is the first company to market toothpaste. |
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In 2005 Emami created a marketing history in India by launching Fair and Handsome, the first fairness cream for men. |
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“Dudh si safedi Nirma se aaye, rangeen kapda bhi khil khil jaye”. This jingle has been used since last 35 years. |
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Vicks Inhaler created the inhaler market in 1951. |
Glimpse
DOES ADVERTISING ACCURATELY REFLECT THE NEW-AGE WOMAN?
Has today’s advertising kept pace with scores of Indian women emerging from the shadows to seek their rightful place in society?
Resurgent India! India shining! Woman power unleashed! Superwomen in the corridors of power! Evolved, educated, accomplished, articulate and confident, this new woman is a blazing reality in today’s India!
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