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4ps B&M most valuable Brands
1. Tata
2. ADAG (Reliance)
3. Airtel
4. Maruti
5. Reliance Industries
6. ICICI
7. Infosys
8. Hero Honda
9. Times of India
10. Maggi
BRAND OF THE WEEK
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Asian Paints is India's largest paint company and ranked among the top ten Decorative Coatings Companies in the World with a turnover of INR 54.63 billion.
Asian Paints along with its subsidiaries has operations in 18 countries across the world and 26 paint manufacturing facilities.
Servicing consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and Taubmans.
expert opinion
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Sheran Mehra Head – Marketing, Dhanlaxmi Bank in Conversation |
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Entertainment' a POWERBRAND
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Samsung Galaxy Ace- Samsung broadens the Android-powered smartphone experience with the introduction Galaxy Ace.
International column
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Facebook's Future, Zuckerberg's Choice
Mark Zuckerberg is worried about a decision he has to make ...
WHO we Are
Brands are the center of a company's strategic interest. In the most idiosyncratic market of the world, managing a brand is not just a matter of putting theories into practice but also an art to keep it at the center of all focus. At POWERBRANDS we delve deep into the brand value, brand perception and brand resonance as we understand it is of paramount importance to the success of the company, enabling a brand to create a niche for itself. We enjoy researching and analysing your brand's worth as much you love building it.
"Indian PowerBrands" THE Global Super power Edition
From a developing nation, today, India has emerged as one of the decisive nations shaping the contours of the world economy. The emergence of India as the global superpower has been the point of discussion in recent years. Various resources have been constantly striving towards building India as a global brand thereby reinforcing its international presence.
Indian PowerBrands; The Global Superpower Edition is a research driven anthology of India’s Most Powerful Companies, which are successfully taking on and beating their global competitors in their own unique ways. This book is a one of its kind initiative exemplifying the Indian-born icons that have emanated as the ultimate benchmark of achievement and success...
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View Point
Chinese Fire vs Indian Thunder
Considering how they made The Incumbents Bleed, both Micromax and G’Five have been Revelations in The Indian Mobile handset Industry. Now they are Increasingly getting in each Other’s Way..
Ages ago, Charles Darwin coined the phrase “survival of the fittest”. His words make all the more sense in today’s era where change happens overnight. And verdicts are given on the victor and the vanquished in much lesser time.
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Brand Factoids
VLCC is the single largest player in the organized sector with a pan-India presence of nearly 225 outlets across 90 cities, 1 in Kathmandu, 10 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain. |
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The State bank of India is the 29th most reputed company in the world according to Forbes. |
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| Oberoi is the first Indian Hotel Group to introduce its own Air Charter Service. They have two luxurious business jets for this service. | |
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The success of Apollo Hospitals has made it the topic for Harvard Business School case study. |
iNDIAN eCHOES
THE BATTLE FOR SURVIVAL!
Was it Just a Gimmick?
Movies Now has Created Ripples in The English Movie Channel space with its HD Offering in a Fairly Short Span of Time. Can it Sustain this Iconic Rise?
Even discounting the impact of translations, Hollywood has gained immense popularity in certain parts of India. Indeed, English movie channels have played a key role in bringing about that transformation.
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Glimpse
What Should Matter in IPO Marketing?
With Companies eyeing to Wreck more Moolah from Primary Market, Marketing and Communication have become Critical aspects for every Public Issue
In the 1980s, 1990s, and even the early 2000s, all that a company need to do in India to spike up the hype about their organization was to simply announce an IPO. The very act of announcing a public offer used to result in over-hyped discussions about the impending IPO and a subsequent heated mad rush towards applying for the public issue. An IPO announcement – for the investors – was a sure shot god gifted method of making the regulatory bales of hay; and of course, the sun was supposed to shine on forever.
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