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Corporate Edition

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India’s Top MR Companies

The Final Ranking of top Indian Market Research Firms that gives their scores on an Aggregate basis as well as on Different Parameters. The Top Honours go to IMRB International, TNS India and Synovate India

Methodology

4Ps B&M conducted this perception survey in two phases. In the first phase, the team created a list of MR firms in India. The list of 70 was generated based on the frequency of recall of the MR firms (a focused survey amongst 150 respondents in the corporate world, market research employees and industry leaders was conducted pan India); the secondary study followed the course. The MR firms taken into consideration were the ones whose forte is to provide services primarily in the field of market research (primary and secondary). Certain firms that are primarily into consulting and only have an internal research team for their support have not been considered under the purview of the survey. Also, research firms who are specific to an industry have been eliminated from the survey. Hence, 39 firms were considered for the second part of the study.

The second part of the research was carried out amongst corporations, employees of market research firms, industry leaders and others on a pan India basis on the parameters given in the table above. The respondents were asked to randomly rate 5 selected market research firms on the above parameters on a scale of 1-10, where 10 was the highest score on the perception scale. Since employees and members of market research firms were also interviewed, the scores of the agency they were working with were not considered. The survey used structured questionnaires through in-depth interviews, telephonic interviews and e-mails. All responses from respondents are primarily their own perceptions.

The individual and cumulative scores have been calculated and displayed to give the final rankings to the research agencies. ICMR (Indian Council of Market Research), being a sister organisation, was excluded from the research. However, we firmly believe that if ICMR had been included, given the quality and quantity of research it does and the expansiveness of its clients’ reach, it would have been ranked amongst India’s top five MR agencies. But committed to editorial integrity, we have ensured that it does not feature in this ranking.