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Corporate Edition

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About POWERBRANDS

POWERBRANDS is a research driven power book of India’s most powerful brands. A brand bible which garners the country’s most aspirational brands which have fortified their presence in the hearts and minds of the Indian consumers making them their most favorite brands.

After the grand revolutionary success of PowerBrands 2010-2011, Marcom brings to you the second edition of PowerBrands. This edition will be a bigger showcase of brands with respect to the style of writing, design element, overall presentation and reach. PowerBrands 2011-2012 promises to provide an elated experience to the brands as well as the readers as it aims to reach the next level of brand showcase and opulence.

PowerBrands is a reference book of India’s Most Powerful Brands across industries, which have chiseled inside the minds of Indian consumers. It is a manifestation of India’s most superlative brands that have created a cult follower-ship for themselves amongst Indian consumers. PowerBrands is a power book to reflect the soul of each brand so as to bridge the gap between the perceptions of the consumer and the brands. Without a well-crafted brand profile, a brand may not seem attractive enough to suit their best markets and fortify their presence amongst the consumers; hence it is imperative to carve a suitable brand perception in order to attract the respective target audience. Another very important tool for any brand to reach its desired audience is a well-crafted Marketing Strategy. A great marketing strategy builds a great brand and an average marketing strategy can destroy a brand’s image entirely. Therefore it is imperative for a brand’s marketing strategy to be considered while short-listing it as a PowerBrand. PowerBrands 2011-2012 includes a brand’s marketing strategy as one of the research parameters along with Legacy, Impact & Recall.

PowerBrands is a pristine initiative that acts as a strategic tool in reinforcing the supremacy, legacy, sustainability & credibility of brands. PowerBrands, the greatest book on brands has evolved after a rigorous research and brain storming of 5 years. First time ever path breaking concepts like Power Meter have been included in the book. The research to list the top PowerBrands of India, national as well as international brands, was one of the most extensive surveys done pan India over a research base of 20 centres and 5000 respondents. It is the first brand study ever to encompass 9 different parameters to establish a brand's credibility. Parameters most essential to the survival, revival, growth and revolution of a brand.

The book will offer the Indian readers a never before experienced interpretation about the brands on the most exhilarating writing and an extraordinary style of design and production complementing the theme of the book, 'Evolution to Revolution'.

The only book in the genre to come out in two different formats. A World Class designed and produced coffee table format for the book lovers and the influentials and a paperback format for every person interested in Brands and Marketing.