Blackberry Bold 2

Nokia might have been ‘connecting people’ for long, but when Blackberry came, the entire nation sang ‘We’re the Blacberry boys’. Within a short span, the Bold 2 variant has managed to rock the nation. 

Bundling of handsets & services never worked in India. Those who tried failed miserably until INQ bundled with Aircel and changed the rules of the game. 

AIRCEL

After taking India by storm with their ‘Save our Tigers campaign’, the GSM player not only built a formidable presence in 21 circles, but was also a surprise winner of 3G spectrum in 13 circles. 

At one point, it used to be among the top three. But they fell flat after the Walkman Series. However, Sony Ericsson is now back with a bang with the new android-based Xperia.

Karbonn

Before Karbonn, the masses had to do with affordable basic handsets, but thanks to this manufacturer, now even the common man on the street uses superb multimedia devices!.

MTS is just the third CDMA operator in India. Moreover, they were totally alien to a country that associates Russia more with weapons deals! Yet, their data cards have received rave reviews. 

Dish TV

In this case, the first movers advantage has paid off. Introducing India to the DTH world, and associating SRK to spread the message, Dish TV remains at #1. 

If Dish TV was the first mover, Airtel DTH was the pioneer in VAS on DTH platform. Backed by its advertising prowess, Airtel is now ruling in the metros.